Meta Alliance is a global platform that aims to democratize XR/NFT creation and promote mental and digital health adoption. They offer a 0% fee for NFT creation and believe that the Metaverse can help maintain good mental health. They also offer discounted services through their Metabook Distribution Network, powered by LifetimeAward. The company is founded by Dr. Robert Goldman, Rita Mittal, Serge Beresnev, and Paul Bronstein, with Edward Musinski as the chairman and Brett King as an advisory board member.